Training
General introduction to communication and mediation

Date : 06 mars, 2024
Hour : 9:00

General introduction: how to move from peer-to-peer communication to mainstream communication?

Communicating to a non-specialist audience is not just a matter of simplifying the message or “dumbing down”. Rather, good communication focuses on contextualizing messages and understanding audience requirements. How can we avoid the pitfalls of jargon? How do you capture attention? How to make a lasting impact? But also: who studies science communication, and how? What’s the difference between communication, education, popularization and mediation in science?